By Stefan Rybak
Radio stations fail because of A few major problems:
One. Poor advertising product sales
2. Bad encoding
3. Mismanagement
4. Staffing issues
5. Absolutely no interactive media aspect
Underperforming radio stations are, typically, deficient in one or more of these areas.
Lets initial take a look at sales. You could have the best programming and most interesting content on your radio station, however if you simply can't sell it, then you've got an interesting challenge on your hands.
Radio sales just isn't rocket science or brain surgery. There's also no Houdini magic or mumbo jumbo involved.
Radio Consultant
To be successful in radio sales, you need to master some simple, however incredibly-powerful concepts, and have the motivation and discipline to carry out these concepts every single day.
It's not about "selling spots." That's extremely short-sighted and short-term. Your sales agents will be doing nothing a lot more than running in place.
Exactly what brings greater as well as longer-term results is having your salespeople get in front of decision-makers by having an idea, with a plan, vision, a specifications spot, and ask for the company. If they're not requesting the business, then what makes them there?
I show salespeople how to make a lot of money (for themselves and for the station) selling local direct business. What to do, and the way to do it. Who to go into front of. What things to say, and how to voice it out.
Having sold actually millions-of-dollars worth of inventory, Let me tell you that massive success in radio stations sales isn't easy, however it is all so incredibly-simple! Radio Consulting Services
Next, lets discuss programming. Todays massively-successful r / c are creatively hyper-focused over a very specific target market, and exude these kinds of seven critically-important qualities:
1. No Hype
2. Authenticity
Several. Fun to be with
4. Respect, trust & fairness
5. Consensus, not really confrontation
6. Make goals come true, change the world, build a better life
7. Establish deeper associations & stronger bonds along with your listeners
Having hard-wired stations in a variety of diverse formats in little, medium and main markets, I can tell an individual that massive success in radio encoding isn't easy, but, just like sales, it's very, very simple!
If you want to dramatically boost sales, programming, and every department at your radio station(s), after that let's have a dialogue and get the ball rolling.
Call me for a totally free, confidential first assessment. Speak directly with me at night, not an associate. My telephone number is 631-764-6460.
I am looking forward to hearing from you, and am extremely excited about working with an individual!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460
Email: SjRybak@aol.com